Christmas is the season for giving, hence the best time to put items on sale. But with everyone rushing to the stores, and every store offering discounted goods, it's a challenge to draw as many customers as possible.
You can tidy and vamp up your window displays but advertising reinforcement beyond the premises of your store could spell a significant difference. Vinyl banner printing presents a good collaborative tool that would easily complement your store's theme.
Outdoor display
Vinyl banners are rapidly dominating the outdoor marketing realm with its unique properties that easily overshadow traditional advertising means.
1. Inexpensive
Tough economic times call for cost-cutting. And this is precisely why banner printing is gaining popularity. You get sharp graphics and even images printed with vivid results. You see details clearly even from a certain distance. It is a bargain deal considering the quality you get for the price you pay.
With vinyl banners, you can also get something positive out of the Christmas rush and bumper to bumper traffic. Get good audience exposure in busy streets and areas heavily populated with shoppers. Maximum coverage at a small price is certainly a winning combination.
2. Durable
Vinyl banner is made using durable and resilient synthetic material which is many times studier than regular poster paper. With this quality, you can even reuse your vinyl banners the following Christmas season.
3. Water-resistant
Another advantageous property of vinyl banners is that it is water resistant. They have longer life than conventional materials such as paper and cloth streamers which easily absorb water when exposed to rain and other weather elements.
4. Fade-resistant
Texts, graphics and images can last better on vinyl banners even with prolonged contact with extreme light sources like the sun and direct spotlights.
5. Orientation options
Your banner ads can have a vertical or horizontal orientation so you can make a display that perfectly suits the location. If you have a long space on the exterior of a building that goes straight down, you can simply opt for a vertical ad. Should you need a regular-looking banner, you can request for one that has a horizontal orientation.
6. Easy to hang
You no longer have to worry about poking holes on the edges of your vinyl banner. Each piece comes with metal eyelets called grommets. These grommets are positioned on all four corners of your banner to make hanging fast and easy. They can help keep the banner suspended without cutting through the material, an unfortunate possibility with other materials when they can no longer hold the weight or when strong winds pass by.
For very long or very wide banner displays, you may request for additional grommets on the sides to support the weight of the banner.
If you are bent on getting posters, or using postcards for direct mailing this Christmas, go ahead. But do consider using vinyl banners as well. It is good to have a marketing material to addresses personal correspondence, another for large format indoor displays, and of course, one that would attract attention from outside your store - one that is perfect for outdoors.
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